Effective marketing is the key to boosting your sales as a business owner or manager. And one of the best strategies to increase your sales and make a huge profit is online marketing.
This is because we are currently in the jet age. Fliers don’t fly anymore, and other forms of traditional marketing don’t click again. Recent research shows that 70% of the world’s population have mobile phones and are engaged in one social media platform or the other.
The good news is that you can utilize this to attract a massive audience to your brand and convert them into returning customers. You can start changing your game immediately with these marketing techniques:
[ads]Top 8 Online Marketing Strategies to Increase Your Sales
- Employ the use of affiliates
- Use the power of social media
- Use influencers
- Target mobile phone users
- Seduce customers using promos/discounts
- Create a YouTube channel
- Include positive reviews on your websites
- Social media ads
1. Employ the use of affiliates
Affiliate marketers generally promote your business online and drive new visitors to your product or service. They are online influencers who employ various tools and strategies to drive buyers to your product. In exchange for this, you compensate the affiliates some percent of each sale they make.
Why should I use affiliates?
Affiliate marketing is not only sale-effective but cost-effective too. And this is because the affiliate marketers do all the advertising for you. Therefore, you don’t have to pay for advertisements upfront.
Again, payments are made after sales are made, which is amazing. Equally, you only pay some percentage of each sale to the affiliates, and the larger chunk still goes to you. In addition, with affiliate marketing, you can build brand recognition.
You are probably losing a lot of money if you are not utilizing the power of social media outreach in your overall marketing strategy.
Billions of people use social media daily worldwide. There are just too many of them; Facebook, WhatsApp, Instagram, Snapchat, etc. Here, you utilize the power of informality. Social media allows you to keep in touch with your customers and prospective customers in a lighter casual sense.
To increase your online presence, you can create official pages or accounts on different social media platforms where you can advertise your brand and bring content to the attention of your customers. Customers can join as your friends and follow and keep abreast of your posts. Visitors can join, and you can win them over as customers.
To make the most out of social media, you can engage your customers through the platforms; ask them questions, and participate in discussions. You can take polls and have contests. Again, throw competitions for them and reward the winners.
Plus, you can share relevant information that will captivate them. They can escalate this information by posting it on their platforms and sharing it with their friends and business associates.
[ads]It is also best to employ varieties of formats for your posts, such as:
- Texts
- Images
- Videos and more.
You would want to inform them about promos that you are currently running or planning to run. And, they will get ready for it!
3. Use Influencers
This is one of the most recent types of internet marketing, and it’s becoming increasingly popular. People with huge followers/fans (influencers) are paid to promote company products or services.
Look out for influencers who are on track with your company’s values and resonate with your customers to promote your brands.
Get them to promote your brand through videos or images of your product and services referral.
4. Target mobile phone users
A recent study shows that majority of prospective customers are mobile phone users. Most people browse the web and shoot emails using their mobile devices. You’ve to ensure that your website and other marketing materials, such as your email, are mobile-friendly to facilitate easy transactions.
Also, you can reduce costs and save money by reaching your customers with text messages instead of email marketing. Text messages have a higher open rate than email marketing. So, to boost your sales, take advantage of this and reach more interested customers.
[ads]Email marketing is another cost-effective type of online marketing. You can reach a wide range of netizens in an instant with newsletters, ads, or reminders through email. Email marketing can be targeted specifically using demographics and other information to segment lists and achieve the best result.
5. Seduce customers through promos/discounts
Many companies have gotten triple-time their return on investment by giving promos and discounts. This works best in attracting potential buyers and also maintaining returning buyers.
If you want to attract new customers, you can organize different giveaways once in a while or as often as you please, especially during seasonal occasions, such as Children’s Day, Women’s Day, etc. You can name promo whatever you like and experience the turn-up.
Pulling competitions on social media can also be an effective way of building your email and social media lists to drive sales.
» MORE: Effective Methods To Convert Your Buyers Into Returning Buyers
6. Create a YouTube channel
Since its inception, it has accounted for over 2 billion monthly globally active users. Video content is one of the fastest growing online content currently and the second most visited site after Google according to world rating.
We all have an affinity for video, so it shouldn’t come as a surprise. With YouTube marketing, you can create multiple video types to showcase your brand online.
The common types of videos on YouTube are explainer videos, sales videos, social media videos, and video ads. So, you can join this trend; create your own YouTube channel. Below are tips on what you can incorporate in your videos;
[ads]Tips to consider in your marketing videos
- Make simple videos that show that you care about your customers.
- Go live
- Make funny and engaging videos
- Ask and answer questions
- Create testimonials from customers
- It must not necessarily be professional or polished but must be engaging and speaks to the customers about what your company does and how your products work.
7. Include positive reviews on your website
Testimonials from your past clients on your website can really go a long way in showing how good and effective your product is and building a good brand reputation.
Encourage your customers to submit their video testimonials to you.
You can compile and publish them. To keep these online referrals coming, you might want to consider offering some gifts or discount coupons for their next purchase.
You can equally make a video of your customers reviewing your products and post it right away.
Positive reviews from customers will go a long way in turning a positive sale into a definite one. It could solidify brand trust and increase positive perception of your company and product as well.
8. Social media Ads
Ads are published via search engines or social platforms, and companies are charged every time their ad is clicked. Google AdWords and Bing Ads are the most popular paid search platforms.
These ads can be displayed on Facebook, Twitter, Instagram, and other social media platforms; people get to click on them as it is displayed on their screen. This strategy can boost visibility and shoot up sales in a short period.
[ads]» MORE: How To Easily Convert Your Potential Buyers Into Actual Buyers
Bottom Line
The success of these online marketing tactics is dependent on the type of business. However, with continuous experimentation, you can decipher which strategy best suits your brand and yields greater leads.
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