Are you a freelancer aiming to convert your buyers into returning buyers to get more and massive orders? That’s super simple if you follow the right steps in this wiki freelancing guide. Now, it doesn’t matter if you’re using Fiverr, Upwork, Freelancer, or any other platform. You can apply these methods to all platforms to significantly increase your lead and your Returning Buyers, and get more massive orders from them.
Even if you’re not a freelancer, you can use the methods in this guide to boost sales in your various businesses. Keep in mind that a potential buyer cannot become a returning buyer without becoming a buyer at first. So, all the insights in this article also help you convert your potential buyers into actual buyers and then to returning buyers.
[ads]Summary | This interesting wiki freelancing guide reveals the top 5 ways to turn your buyers into returning buyers, no matter the freelancing platform you’re operating with.
Who’s A Returning Buyer?
A returning buyer is a customer who comes back for more projects/purchases after the very first project with them. Simply put, when buyers repeatedly buy from you or order your gigs/services, they become returning buyers. Let’s see the effective ways to keep seducing your buyers over and over again to buy from you.
5 Secret Ways To Convert Your Buyers Into Returning Buyers
- Fast response
- Deliver excellent jobs to buyers
- Great communication skills
- Affordable Pricing
- Seduce your buyers back
1. Fast Response
To be fair and square, responding promptly when chatting with your potential buyer is a big plus and a positive sign of getting the job. Remember, about 75% of your potential buyers contact more than one buyer at first, including you. And 95% of these potential buyers get along and choose from the first set of sellers that respond faster to their first message.
[ads]This is the reason most potential buyers would reply to you, “Sorry, I’ve got another seller who responds faster to work with me. I’ve added you to our catalog and will get back to you next time”. If the freelancer they chose performs excellently, there will not come to you if though you can perform more than them.
Therefore, a speedy response should be your second nature to getting more massive orders as a freelancer. Recall that you would want to convert potential buyers to buyers first before they can become returning buyers.
One more thing, it’s important to understand that a fast response is not only needed to convert your potential buyers. It’s also a great way to keep your potential buyers after the conversion.
» MORE: 63 Fantastic Reasons To You Should Start Freelancing Today
2. Deliver Excellent Jobs To Buyers
As a freelancer, your first impression matters a lot. This idea is mostly associated with your first encounter/project with the buyer. To deliver an excellent job, you would want to consider all the factors, including the 10-step guide below.
How to deliver an excellent job as a freelancer
- Create a detailed workflow for the project
- Give the buyer sufficient expected time of delivery
- Ask buyers questions for clarifications (if needed)
- Do your best to satisfy the buyer with the outcome
- Give the buyer feedback regularly
- Add relevant suggestions & observations
- Ensure all files are complete during delivery
- Add a readme file to guide the buyer
- Deliver earlier than expected
- Be open to amendments if needed
- Send videos of how it works (if needed)
- Deliver along the workflow for the project
3. Great Communication Skills
Poor communication skills irritate and chase buyers away instantly. Remember that excellent communication is one of the good qualities of a professional freelancer. It does not matter the language you’re communicating with. The key point is being professional and yet friendly with your communication. Additionally, here’s a list of how to communicate better with your buyers
Six Important Communication Tips for Freelancers
- Use simple and not ambiguous terms
- Don’t go against the platform’s terms
- Acquire the professional typing skill
- Proofread before sending messages
- Discuss what the buyer discusses
- Study the buyer’s psychology
1. Use simple and not ambiguous terms
While communicating with your potential and returning buyers, you would want to use simple and not ambiguous terms. This enables you and your buyer to assimilate every point and requirement needed for a successful project.
However, if you’re in the category of writing, proofreading, editing, and other related services, you can employ some idiomatic expressions and a little more advanced vocabularies. This is just for the nature of the services, alongside reminding the buyer that you’re up to snuff. So, if you’re offering any writing or proofreading-related services, your semantics and logic must be top-notch.
2. Don’t go against the platform’s terms
While communicating with your clients, it’s important to observe the communication terms and conditions of whatever freelancing platform you’re using. Most freelancing platforms would strictly prevent sellers to share their personal contact details with the buyers unless it’s necessary needed.
[ads]In the same manner, freelancing platforms have zero tolerance of pulling your buyers out of the platform to work with them elsewhere for cheaper and more income. In fact, they can go to the extent of blocking, suspending, or disabling your freelancing account if they discover you’re in the game.
Again, to make the most out of your freelancing career, you would want to maintain professional and friendly communication with your clients to avoid having them report you to the platform. When you get reported severally, your freelancing account suffers from it. Plus, the buyer may cancel your order or even rate you negatively, which would affect your account terribly.
» MORE: How To Make 6-figure Income With Amazon Publishing – Secret To Success
3. Acquire professional typing skills
The professional typing skill is simply stroking the keys super-fast and accurately, without looking at the keyboard. This is very necessary for every freelancer since it helps you to respond faster, impress and delight the buyer, and get the job done 40% faster. There’re super benefits of acquiring professional typing skills and amazing tips to respond quickly to your clients.
4. Proofread before sending your messages
It would be bizarre to send messages full of grammatical or punctuation errors to your buyer. It simply creates a negative impression about the seller, no matter the type of services they offer. In the event you mistakenly send a message with an error in it, you would want to resend the message while correcting the initial error.
Keep in mind that this idea is not limited to writers, editors, proofreaders, and other related freelancers. Therefore, it is of utmost necessity for all freelancers who want to make the most out of their freelancing careers.
[ads]5. Discuss what the buyer discusses
If you’ve been in the freelancing game, you would observe that some buyers bring in discussions that are not related to the project. For example, a buyer may introduce football, hobbies, food, holidays, school, and events during the project. Most especially, this happens when your freelancing account displays the same location as the buyer, or when the buyer wants to be sure you’re from the location displayed on your profile since some people operate with Foreign accounts.
Well, don’t let the panic set when this comes your way. It’s friendly to go with the flow but not overreact to the buyers’ ideas or ignore them. This type of abstract discussion helps to unite you and the seller to become more familiar and psychologically connected. And, if you’re operating with a stealth freelancing account, you would want to be critical not to implicate yourself while having abstract discussions with your clients.
6. Study your buyer’s psychology
Everybody has a unique personality. Some buyers are super authoritative, arrogant, and not straightforward, while some others are friendly, polite, and happy to work with you. So, it’s vital to understand the psychology of your client. This will give you more edge to work along with him seamlessly, with no issues.
How to study your buyer’s psychology?
Some freelancers ask, ‘how do I study the psychology of my buyer?’ The answer is pretty simple. You have a few minutes to study your buyer after the first set of your communication with them. You would observe the way they express themselves, talk about the project, and how original and polite they are.
[ads]Benefits of studying your buyer’s psychology
Some other freelancers may wonder, ‘why do I need to study the psychology of my buyer?’ Interesting! These are the major benefits of studying your buyer’s psychology and reading their minds.
- You get to know how best to work with them
- You discover what they need pretty much faster
- To understand when and how to respond to them
- You can take advantage of luring them to pay more
- You can get them to review and rate you excellently
- Also, you become a kindred spirit, and can easily seduce them back
Going further, let’s see the fourth way to turn your buyers into returning buyers.
4. Affordable Pricing
If you offer professional services at an exorbitant price, you only attract a few sets of buyers who prefer to spend more to get a more professional project done. To be honest, if you want to turn your buyers into returning buyers, you wouldn’t want your services/gigs to cost an arm and a leg. Just keep it moderate to worth the time and service, and also accommodate your buyer.
Most returning buyers always prefer affordable services to expensive ones. Recall that affordable pricing is way different from cheap pricing. So, this does not mean you should not give a quote that’s worthy of the project. It simply means giving your buyers a fair quote according to the services they are looking to get from you.
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5. Seduce Your Buyers Back
You may wonder how you can seduce your buyers back. Well, you only need to relax and continue reading to figure out in a jiffy. To seduce your buyers back, I mean attracting them back powerfully, in an irresistible yet polite manner. You can simply seduce back your buyers by applying the ideas, explanations, and examples below:
Five Secret Ways To Seduce Your Buyers Back
- Send your buyers messages after the project
- Remind them you’re open to more works from them
- Send them messages about the project you delivered
- Send your buyers season’s greetings messages
- Promise them discounts on future projects
1. Send your buyers messages after the project
To seduce your buyers, you would want to send them an appreciation message after every project, thanking them for the order and for a good collaboration if they cooperated well.
Example of messages to send to your buyer:
“Hi Wiki Freelancing, I’m grateful for your friendly collaboration and positive feedback. Everything is in place at the moment, but if you need anything, don’t hesitate to fall back on me and I’ll get back to you as soon as possible.”
2. Remind them you’re open to more works from them
After sending them an appreciation message, it is ideal to remind them that you’re open and hoping to do more projects with them soon. This would send a message across to them that you’re willing to work with them on future projects. And, when they have more projects, you’ll continue to ring in their heads.
[ads]An example of messages to say you’re open to more works:
“Thanks again for the order. I’ll be available to do more projects with you in the future. Please, let me know when next you need my assistance. I’ll be happy to help as always.”
3. Send them messages about the project you delivered
This is more recommended if you did some projects that require an update or take some time to get to an expected result. Such services as building backlinks, web development, Shopify or dropshipping online stores, SEO services, and more.
However, every freelancer can uniquely use this tactic. For example, as a freelance writer, you can send a message to your client caring to know if the purpose of the writing was achieved.
Example of messages to send about the project you delivered:
“Hi Wiki Freelancing Agency, I really hope you’re getting along with the bells and whistles I set up to skyrocket your website and get massive backlinks? However, the links would always take effect gradually. I’ll play along to ensure you get the fullest of satisfaction.”
4. Send your buyers season’s greetings
Your buyers observe some festive seasons according to their different locations. However, it’s important to send them some friendly season’s greetings messages appropriately. This would remind them that you’re still available and you’ve them at heart. And according to my research, 25% of such buyers come back to the seller because of this act, especially when they use some graphics to send a tailored complimentary message to the buyers.
Furthermore, if you figure out your buyers’ special days/months/events of life, you can send them special messages on these days to remain forever in their hearts. For example, when you get to know your buyer’s date of birth, marriage anniversary, school graduation, and more. This works like magic.
[ads]5. Promise your buyers of discounts on future projects
Most buyers would like to get a discount for a project/purchase. So, when you promise your buyer a discount on the next project, you create a sense of awareness to go for a discounted rate for the next project. Remember, do not just promise, keep to your promises as a seller.
Having understood the 5 best ways to turn your buyers into returning buyers, let’s discuss the importance and benefits of turning your buyers into returning buyers.
The Importance of Converting Your Buyers Into Returning Buyers
The best method to get massive orders through freelancing is by retaining your buyers to come back for more projects. It may interest you that the moment a buyer becomes a returning buyer, they become more attached to you, both psychologically and emotionally.
For example, your buyers would likely be familiar with your name, picture, services, the pattern of chats, excellent works, and a lot more.
To cap it all, there are more significant benefits of turning your buyers into returning buyers on any freelancing platform.
10 Benefits of Converting Your Buyers Into Returning Buyers
- You get more massive orders easily.
- You earn the Returning buyer badge on your profile (for some freelancing platforms like Fiverr).
- Getting more reviews from returning buyers
- No need for convincing returning buyers with work samples
- Get more referrals to their friends/family
- Get more gig favorite likes from buyers
- You ideally get related works you’ve done before
- You become more familiar with the buyers
- Get to the next level faster
- You rank high on search pages
The Bottom Line
Getting repeated orders from returning buyers is one sweet aspect of freelancing. But you can’t convert your buyers into returning buyers if you don’t delight them with an amazing performance. This is what this wiki freelancing guide dissects.
To earn a reasonable amount of money as a freelancer, you would want to ensure that every buyer comes back for more projects with you. If you’re able to do this, you would not only earn triple times than before, but you would also get the most out of your freelancing career.
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