So many freelancers get a tremendous impression from the services they display, but they don’t seem to get massive clicks or be hired by clients. A lot of factors contribute to this, but we’ll focus on the major factor, which is creating a professional gig that speaks to the buyer’s emotion.
If you’re a full-time freelancer, you would love to entice and convince many clients who’ll pay you to handle their projects, right? And, unlike traditional marketing, these customers don’t have to see you or your real previous projects before trusting you to work with them.
Of course, they only believe what you present to them. And this is why your profile and gigs should look convincing and professional.
[ads]When you create the impression that you’re up to snuff in your field, you’ll definitely land more jobs than your competitors. You’ll agree that people buy things out of emotion or because they need the service.
Therefore, when buyers search for a service, it shows they need an expert to work with them, right? So, it’s left for you to speak to the buyers’ emotions with a killer gig description, and this wiki freelancing guide will show you how to write a perfect gig description and all the procedures you need to consider to stand out from the crowd.
What’s A Freelancing Gig?
A freelancing gig is simply a service you offer. While freelancing platforms may have different names for gigs, it’s about creating a service you offer.
Also, many freelancing platforms allow you to create more than five different gigs so you can have diverse services to advertise and offer to your clients.
A gig is not the same as a freelancing profile. However, it’s an integral part of your freelancing profile. And now you’ve gotten the point, let’s dive into the procedure and structure you should consider while creating a fantastic freelancing gig.
6 Procedures to Create a Professional Freelancing Gig
- Compose a catchy, concise, and promising title
- Create eye-catchy gig images
- Write a killer gig description
- Set reasonable pricing for all packages
- Ask and answer relevant FAQs
1. Compose a catchy, concise, and promising title
The first step to creating a professional freelancing gig is composing a catchy, concise, and promising gig title. For your freelancing service title to be catchy, it should grab and retain your buyers’ attention.
Again for it to be concise, it should incorporate but summarize all vital keywords about your service. And lastly, for it to be promising, it ought to stand out and interest the buyer.
Let’s quickly see some examples of a perfect gig title.
[ads]Examples of perfect freelancing gig titles
Let’s say you’re a WordPress developer. Your gig title may read, “I will build a WordPress Plugin for you.” It’s a good title, but compare it with the heading, “I will professionally build a WordPress Plugin with custom features.” Here, you’re not just informing your potential buyers that you can build a WordPress Plugin for them, but you can also develop any custom features of their interest.
Or, let’s assume you’re a graphic designer who loves to create logos. Your gig title can be: “I will create a unique minimalist logo for your brand.” This way, your potential buyers will be interested in the quality “unique” since their businesses are special to them.
» MORE: How To Convert Your Potential Buyers To Actual Buyers
Target a niche with your gig to increase your chance of getting hired
To increase your chance to rank high on first few search pages of any freelancing platform, consider targeting ‘a niche in a niche’ with your gig title.
To target more particular buyers, you can modify the gig titles above to: “I will create a unique minimalist logo for your fashion brand. I will create a catchy minimalist logo for your church. I will design a timeless logo for your school. And, I will design an outstanding logo for your website. This applies to any type of service you offer.
Plus, it is an ideal strategy for beginner freelancers to stand out and appear on the search pages of particular buyers and stand a higher chance working with them. Again, your tags would feature the relevant keywords according to your title.
For example, you can feature fashion logos if your targeted niche is fashion logos. The same applies to church logos, school logos, website logos, and more.
[ads]2. Create eye-catchy gig images
We’ve just discussed the first step; the title and how to compose it. The second step is “to create eye-catchy images for your gig.
Of course, you should know that gig images are the first thing to be noticed on the search pages, and they send thousands of messages to your potential buyers.
Therefore, you should consider helping potential buyers to click on your gig by designing and displaying fantastic images that best describe your service and all the bells and whistles the buyer stands to benefit.
» MORE: 11 Secret Tips For Creating A Design Portfolio
5-Guide to designing professional freelancing gig images
For your designed images to look professional, detailed, and welcoming, you should consider these five guidelines:
- Freelancing gig title
- Avoid off-putting color combination
- Feature your picture on the design
- Use the standard gig image sizes
- Identify striking features of your service
- Freelancing gig title
First, try to incorporate the title of the service into the design, such that it’s super easy to substantiate the exact service you offer at the first sight. Again, the title of your gig has to be boldly written with a comfy font.
- Avoid off-putting color combination
Second, you don’t have to use off-putting or inappropriate color combinations for your designs. For example, your texts should stand out from the background.
Therefore, you don’t use dark texts on dark backgrounds. And your fonts should be well-formatted, bold, and readable.
- Feature your picture on the design
And the third thing is to ensure you feature your picture or a related one on the design. This is ideal if you want to appear professional and more reliable to your potential buyers.
[ads]And while doing that, keep in mind that your picture should be of high quality, and you should look at the camera when taking the shot so that when your potential buyers scroll by, they’ll see that you’re staring at them, and this psychologically sends a message to the buyer in your favor.
In addition, your picture needs to look professional from the perspective of how you dress, how you pose, and your facial expression. You’ve got this!
- Use the standard gig image sizes
The fourth principle to designing a professional gig is the size of your gig images. Therefore, your gig image size should correspond to the platform’s image size specifications. And if you don’t know the exact size, simply google it in a second.
- Identify striking features of your services
Lastly, try to identify some striking features of your services, such as “quick delivery,” “100% accuracy,” “detailed feedback,” and others, just depending on the type of service you’re offering.
» MORE: How To Create A Fiverr Seller Account From Scratch
3. Compose a killer gig description
The third step is to compose an engaging description of your service. This is where you’ve the freedom to convince the buyer that you’re the best to handle their projects.
[ads]The structure of writing a killer freelancing gig description
To compose a perfect gig description, you would want to use your convincing skills to compel the buyer to start a gig with you.
Let’s see the structure and important factors to consider when writing a perfect service description.
- Create a first good impression
The first paragraph would be to briefly welcome the buyer, introduce yourself, and then create a good first impression that shows them that they are at the right place.
- Present your stuff
Your second paragraph should cover the service you offer and how you go about it. Here, it’s best to indicate how long you’ve been helping individuals and companies with your service and the positive ratings you record from your clients worldwide.
- Outline the relevant features
The next is to outline the features that make you stand out from your competitors. Of course, there is a valid reason your buyers choose you instead of others.
These features may include the areas your service covers, your responsiveness, the different formats you’ll deliver the project, and even a guarantee of 100% customer satisfaction.
- Say what makes you special
In addition, you can incorporate your portfolio’s link or indicate your previous achievements and even the notable companies you’ve worked with in the past. All of these will convince your potential buyer that you’re simply extraordinary.
- Break the ice
After writing a persuasive gig description, I recommend you politely encourage the potential buyers to contact you while reminding them that their project will be in perfect hands. [ads]
- Be nice
And the last thing is to include your closing salutation and your name, such as Regards, and then your name.
- Check and correct grammar errors
Do you know one grammar error can make your buyer change their mind? So, it’s pertinent to proofread the entire description to check for grammar, punctuation, and spelling errors. I recommend doing this a day or some hours after writing your gig description. This way, you’ll be in the right frame of mind to dictate and correct the errors.
And I’ve got good news for you. Grammarly has made it super easy for you to identify and correct grammar, structure, and punctuation errors. Click here to start using Grammarly to step up your game. And, don’t get your panties in a bunch. It’s totally free for you. – Grammarly for free
4. Set reasonable pricing for your packages
The price you set for your services says a lot about you. Your pricing game can either induce or discourage the buyer. Therefore, I recommend you strike a balance when setting the prices of your services. So, you don’t have to go too high or low, especially for beginner accounts.
» MORE: How Much Can I Earn Monthly As A Freelancer?
5. Ask and answer relevant FAQs
And one more thing. Some freelancing platforms, such as Fiverr, also allow you to ask and answer your gig’s relevant, frequently asked questions. Here, you would want to introduce some questions and clarify them accordingly in favor of your potential buyers.
[ads]The Bottom Line
Your gig is how you sell yourself to your potential buyers. If you make it persuasive, your conversion rate will increase, and that’s much more bucks in your favor.
This wikifreelancing guide shows how to create a perfect freelancing gig; description, images, and more. If you want to create more streams of income, both passively and working from home, kindly subscribe to Wikifreelancing YouTube for free to enjoy helpful videos.
Your blog is not only helpful but full of motivation. Exactly what I need at this point of my life
You motivate me more, Alice. Thanks for your kind words.